Final Video

12. Jakub, Devon, Rahena, Samet from 283goswell on Vimeo.

FINISHED ANCILLARY WORK

Advert

Outside Cover

Inside Cover

Question 4

Question 2

Follow Devon's board Evaluation Q2 on Pinterest.

Question 1

Question 3

LOCATION IN PHOTOS

In the photos used for my digipak, you can see the location is up against a blank wall. This was done so that Dirty Devon could be easily cropped out and placed onto a different background in Photoshop. The reason for me not choosing to use a visual location is because  i wanted to create a digipak which tested my Photoshop skills as they were non-existent before this project started.

DIRTY DEVON'S COSTUME

If you go back to the blog post of the possible digipak photos you will see the pictures i will be using to create my digipak and advert. in these pictures you will see Dirty Devon wearing a black Jack Daniels t-shirt and a Ralph Lauren cap. The reasoning behind Dirty Devon wearing a hat is because as a group we decided that the hat would be Dirty Devon's trademark so that his target audience could recognize him easily and differentiate himself from other music artists.

The reasoning behind the t-shirt, is to show that Dirty Devon sees himself as an average guy, therefore there is no need to dress up. The fact it is a Jack Daniels t-shirt helps emphasis the theme of drunken nights out which is also a key theme in our music video.

DO'S AND DON'TS' OF DESIGN WORK

DO:

• Stick to two clear fonts which compliment each other.
• Stick to three colours maximum which go well together and fit genre.
• Use clear photos.
• Follow the rule of thirds for composition.
• Include barcode, date, copyright info, title, artist name, record company logo and appropriate websites.

DON'T:

• Use unnecessary effects.
• Stretch images.
• Place text over artist's face
• Use inappropriate fonts.

FUNCTIONS OF DIGIPAKS IN THE MUSIC INDUSTRY

Importance of digipaks

A digipak helps promote the artist and their music and in turn help them build a fanbase. It is a key element to exposing an artist as it is often the first thing a consumer would see when purchasing the artist's music, especially on some sites like Itunes and Amazon. Often the main themes of a music video are taken and used to make the digipak outer cover. this could inspire ideas for fonts, images and colours to name a few.  This all adds up and helps build a brand identity.

FEEDBACK FROM TARGET AUDIENCE

MOCK UP OF DIGIPAK

This is the first prototype design for my ancillary work. Some of the themes i am trying to portray are:

• Heavy drinking which is shown as a key theme in the music video
• Dirty Devon's cheeky side
• The colours are bold and stand out against each other. The reason for me choosing these colours is because i feel they represent a early evening going into night time, which is the time setting in my groups music video.

ANALYSING PERVIOUS STUDENTS ANCILLARY WORK

Example 1: Yasmin Feruz

Strengths: Clear use of cropping. There is lots of consistency with fonts and images. there is a wide range of font sizes which vary in boldness.CD matches background image. There is a clear link between advertisement and the digipak.




















Example 2: Hotel October

Strengths: Stand out font. Advertisement links to the digipak. Theme matches song of early technology at the start of the 2000s eg: graphics in the background.
Title font matches theme. Good variation of fonts, colour of fonts and their sizes.

Weaknesses: Inside cover image could have been cut and stuck better.

















Example 3: The Jewellers

Strengths: Consistent background image and matches theme of diamonds. Advertisement links to digipak. CD image links to images on the front and inside cover. Good variation of font sizes. All factors of digipak and advert are the necessities needed.

ANCILLARY WORK BRIEF

Today we have been given the task of creating a digipak for our music video project. For the next 5 weeks we will be using Photoshop to create individual digipak ideas to help promote our artist and song. This will entail us following the traditional conventions of a digipak such as following reoccurring themes. 

THE VIDEO IS FINISHED!

HOOORAAYYYYYY!!

DEDO LIGHTING ISSUE

Unfortunately, in the past some of our previous shots have been too dark to place in the final video. This was a major issue as they were key to the success of our video. To solve this issue, the genius Jakub invented a makeshift Dedo light which we used when filming yesterday evening. This is what it looked like:

FEEDBACK ON ROUGH CUT

ISSUE WITH UPLOADING ROUGH CUT

2ND DECEMBER - FILMING

Tomorrow we shall be filming the final parts to our music video. We will just need shots of Dirty Devon walking around drunk. These shots will then be edited in to the video and then effects will be added to them to help emphasise the fact he is drunk.

A Problem with filming in the past has been the lighting. Due to the fact that it is night time many of our shots have come out too dark. To stick with the night time theme we will have to use a Dedo light. The benefit of using this light means we have a substantial amount of light to film which can be altered. A negative is that the light gains heat very quickly which means it can be held after a certain point. This will mean the light will have to be fixed in on position or that we may need to invest in some gloves.

The final rough cut