Researching ancillary product - Detailed analysis of digipaks

due to the music created by the artist we have been looking at being so vague (Pop, Grime, Rap & Hip-Hop, Rock as well as drum and Bass) it is extremely hard to find digipaks from artists who fall into the same categories, therefore i will chose three digipaks from artists that fall into three different genres from above.

Pop -

One of the most stand out features of pop music is the focus on the singer, therefore it is very common for the products related to pop music to be centered around the singer. Furthermore the singer gets the most publicity and recognition, (for example Rihanna gets the credit for songs not a collective band) this is something that the pop audience expects from the genre (an individual to idolize).

The qualities of this genre will relate the most to the digipak as they relate the most to our music video which focuses almost exclusively on the singer.

Rock - 

In contrast to pop music, the rock genre focuses on a 'band' rather than an individual when it comes to marketing and publicity, meaning it is very rare for a rock production to bear the name of a single artist (however it is known to happen with 'Jimmi Hendrix' being an example) instead they have a band name, for example 'My Chemical Romance' and includes images of all band members opposed to a single one. Fans of this genre usually expect to find exposition on individual band members within the digipak and expect for individual band members to visually represent their own independent personalities.

This is a genre i will relate to the least when creating my digipak due to my video possessing a very low number of qualities expected in a rock video, as well as me having a single artist instead of a band.

Drum and Bass -

In contrast to the previous two genres the 'Drum and Bass' genre very rarely include the names or even pictures of the artists. instead what it focuses on mainly is the futuristic style of computer graphics seen on the covers, as well as interesting fonts. the patterns are usually those which resemble modern technology (eg. carbon fiber, steel plates or brick walls) and the fonts are usually digitally created, or resemble urban graffiti. Furthermore it is also common for the colour scheme of these digipaks to be quite dull and desaturated with highlights of fluorescent neon colours. The target audience expects this from this genre as they are rarely interested in the lives and personalities of the artists, and instead are more interested in just the music they produce.

I would like to use the idea of using stylish/modern fonts in my digipak as it will underline the drum and bass undertones of my video.