Digipak - discussion

A summary of a discussion about the importance and function of a digipak within the music industry - 

The main function of a digipak within the industry is to create a physical collectible item for the fans of an artist to buy and own. This is now popular due to the hugely increased popularity of  digital sales of music, which leave fans wanting to own something physical created by the artist, other than just their music on an MP3 player. another function of a digipak is to be aesthetically gorgeous and represent the artists image through graphics and photos on the front cover.