Planning -  Digipak idea

My initial idea for the digipak is to make it quite elaborate in terms of product design, and very clean and stylized in terms of graphics.

My idea for the case design of the CD is similar to this one

meaning a three segment fold out plastic case (which would include the cd and a booklet of the song list as well as images of the artist). The plastic case would be held in a card sleeve which would protect the plastic case from scratches as well as add an extra step to the unboxing of the product (making opening the product a special and exciting experience for the consumer). 

As for the visual design of the CD case, my idea is a simple, clean design featuring only two strong colours, similar to the theme of the original iPod advertisements 

this simple design would also relate well to the original artist of our song as his album covers have a similar visual theme, as he also uses strong, two colour images for his albums.

My idea for the advertisement of the album is a short teaser introducing the singers style and personality with extreme close ups of his items of clothing, and everyday life, along side of a snip bit of his brand new song and an extreme close up of his lips as he sings (however never fully showing his face to engage the audience in a mindset of mystery and wanting to find out what the singer looks like, as well as cutting the song short, and making the audience want to hear more of it).