Importance of digipaks
A digipak helps promote the artist and their music and in turn help them build a fanbase. It is a key element to exposing an artist as it is often the first thing a consumer would see when purchasing the artist's music, especially on some sites like Itunes and Amazon. Often the main themes of a music video are taken and used to make the digipak outer cover. this could inspire ideas for fonts, images and colours to name a few. This all adds up and helps build a brand identity.
A digipak helps promote the artist and their music and in turn help them build a fanbase. It is a key element to exposing an artist as it is often the first thing a consumer would see when purchasing the artist's music, especially on some sites like Itunes and Amazon. Often the main themes of a music video are taken and used to make the digipak outer cover. this could inspire ideas for fonts, images and colours to name a few. This all adds up and helps build a brand identity.
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