Evaluation - Q2

One of the clearest examples of synergy between the products is the almost exclusive focus on the artist, we have planned this as our music genre is partly 'pop' in which it is common to create a celebrity of the lead vocalist through mainly focusing on them throughout all the products.

another aspect of synergy between the products is the artist's clothing. while it is not the same outfit is is the same 'taste' of clothing often seen at parties or generally worn by teenagers.

These products can easily be recognised as linked through the large amount of close ups in teh video, and the artists face being on every ancillery product, making the artist's recognisable face an icon in of itself. 

i believe the main and ancillery products are very successfull, however that does not mean they can not be improved. for example the lighting was slightly too weak when filming, leading to noise in dark areas.

i believe the target audience will be very attrackted to these products, mainly due to the highly relatable main singer with great taste in clothes who creates (very popular) dance music. the ancillery products are also eye catching due to their clean design and breaking of fourth wall. 

due to having created the digipak from scratch i have no existing digipaks to demonstrate design features i have borrowed from them.