Research blogging task - research about an artist in the same genre as my chosen song

I have researched this artist and it appears that he has many covers. This is one of them; some of the others are very similar to this one. This album cover consists of illuminating colour's which attracts attention; good for the audience. 
The bright lights and dark background almost makes it all look very space-like.
'Tinie Tempah Discovery' is written in capitals, white and small but yet it is noticeable because of the funky font used.
His clothing along with his shades are black. 
The artist is in the middle of the cover which shows that he is the main focus. His posture looks very serious and through that, it shows his character. The light shining down on him, also shows that he is the main attraction; he is the one we should be looking at. 

In Tinie Tempah's teaser trailer, we can clearly see the similarities between the trailer and the album cover.
He is dressed all in black along with the shades. 

Yet again in Tinie's music video, he is in black clothes and shades. By the look of it, we can see that it is his thing. We can distinguish that it is Tinie Tempah because of those two elements.
7 seconds into the music video 'Written In The Stars', it shows Tinie, in black clothing and looking serious; like his album cover. 

Overall, the same things appeared which are the Black clothing and black shades; creating brand identity.