Planing - use of synergy 

What makes our brand image stand out is our artist's signature hat.

<upload image here in class>

This will be the main focus in all of our media products. one idea of how to do this is in the style of the original iPod adverts, which use two very strong colours (one for the background and one for the subject) and then a third bright one for the item (in the ad it is the ipod and headphones). 

However for our products this would be the hat.

Furthermore since our music video will contain a dark and desaturated  colour palet we would use the same colour scheme across all our products.