The function on a music video is to promote the song on display. It can also be used to portray messages which the artist wants to communicate to the audience as well just being just a form of entertainment.
The reason i feel this is a good example of music video form is because as the audience we can clearly tell when the verse, chorus and bride come in if we turn the volume all the way down. this is because we can see the lyrics on screen which aid us in knowing where we are in the song. it is also visually appealling due to all the special effects used to create the words and images captured in the visual.
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