Research - cross media synergy

Album cover

Key features - 

• artists full name and face on cover for easy recognition

• lowered colour levels, eye catching bright orange and white

• edited to look drawn

• cat paw print after name

• close up of face

Key features -

• main focus on the singer
• secondary focus on the cat
• 'drunk' theme
• dark throughout except in flashbacks (with girl)
• close ups of face

Similarities across platforms

Singer's affinity for animals shown (cat paw on cover and cat seen as best friend in video).

focus exclusively on singer.