Planning - Synergy between products

I will incorporate synergy across my three products in two primary ways:

1. Through focusing primarily on the artist within the music video as well as the advert and digipak. The video will consist almost exclusively of shots where the artist is the main subject of them, and the advert/digipak will have a basic background in order to draw attention to the artist.
2. The artist's icon is his signature hat, therefore he will be always wearing it across all three platforms and all three platforms will include shots where the hat is highlighted or drawn attention to