Our Key Element - Devon's Hat
We have decided to use the key visual element as Devon's hat as he is always going to be wearing it. Also, we have chosen the hat because looking at a variety of music videos and artists we have seen that the key visual element shouldn't be exaggerated but again it should keep the audience thinking and catch their attention. The hat has a symbolic meaning for the artist and throughout the music video we would see how he takes care to keep it with him at all times. The copy of the hat is going to be sold as merchandise to those who buy the album.
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