Pitch 14 - Theory Samet Palas

Andrew Goodwins theory and our music video:

Andrew Goodwin states there are 5 key aspects of a music video that we as the audience look out for. 
Narrative and performance
Star image
Relation of visuals to the song
Technical aspects of the music video

Thought beats – Seeing the sound in your head

For the Narrative and Performance Goodwin says that we tend to make up our own idea of the messages being sent in a song from a basic understanding of what it may actually be about. 
When the artist acts as the actor/singer as well as the participant in the music video, this makes the video more authentic and original. Goodwin believes that miming is still the most popular thing done in music videos today however it is in the artists best interest to make it look as real as possible to the audience. 

 In our video we are going to have the main artist- Devon to participate in the video, also its going to be a narrative showing him getting ready for a party  whilst singing as well. This is because nowadays music videos do have the main artists in music videos performing a storyboard as it helps the audience to get more interested in the video as they would like to see why the artist would be in the video. Because our audience group is around our age we think that it would catch their attention much more easily, they would like to see how Devon would be acting and then judge if he is successful or not.