Function of music videos

The function of a music video can be for many reasons. One reason would be to promote the artist. The music video would have the artist as the main focus throughout the video; by having the artist the main focus, this will result in a bundle of money for the record label.

Another reason would be for the sheer entertainment of it. One example would be ‘Dupstep’. Dupstep is dance music therefore the artist doesn't have to be in the video. Dupstep is a series of instrumental sound which consists of a lot of beats which is the most important thing. This is purely for the audience’s entertainment.

Another function of a music video would be to make a point about something in particular. It could be about the artist’s personal life. One great example is Adele; a lot of her music videos are about her past relationship that did not work out. Or about other things, such as it could be about the world. All this would lead to another function which is to evoke emotion in the audience. Some music videos does exactly that and Adele does this perfectly.