Examine the website for the original artist.

The website of the original artist has his brand image (logo) spread across the screen. It is very visible to the audience. 

In the screenshot, you can see that the artist's songs are promoted by having them in capitals, in the middle top of the page. Immediately the audience will see the songs; and that'll be what they listen to and focus on. Next to the songs, a little logo of Itunes is put up to show the audience that it is available; promoting it.