Wednesday, 8 October 2014

Cross Media Synergy - Research

Cross Media Synergy Research


Wretch 32 Album Cover

Wretch 32's album cover is nothing but simple. He has used the
Black&White colour theme.

The side profile makes the album look different and some what unique.

There is nothing complicated about this cover. The simple theme of the album tells us a lot about what it could be al about.

On the top left corner the name 'Wretch 32' is written in white and in capitals. Underneath that title the words 'Black and White' is also written in white&in capitals.
The background of that box is black.
Simple yet striking to the audience.

You can see the seriousness in this album cover just because of the black and white theme. Wretch 32's facial expression also allows us to see the seriousness.


Wretch 32 ft Josh Kumra - Dont Go

The music video aso has the black and white theme going on. A lot goes o in the video yet it is simple just like his album cover.

There is the white wall; same as the album cover.

Wretch 32 is introduced at the beginning of the video. the side profile is shown just the same as the album cover.

There is Cross-Cutting is the video showing lots of different people doing different things; but also doing one thing all the same which is; not speaking.

Wretch 32 and another singer called Josh Kumra are the only people using there actions to sing.
the video is not in black and white however there are a lot of aspects in the video that are black and white.

The whole Black&white theme in the video and the album creates identity that wretch 32 is looking for.

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